Green For Life Environmental (GFL)

NYSE IPO Launch Campaign | Environmental Branding & Large-Format Design

To support Green For Life Environmental's (GFL) New York Stock Exchange debut in March 2020, our team developed environmental graphics for one of the company's highest-profile public moments. As GFL became the largest Canadian IPO at the time, the launch required a cohesive visual system that extended from the iconic NYSE façade to the interior trading floor.

Our work included the design and production of the massive exterior banner displayed on the front of the New York Stock Exchange, a complete suite of LED graphics featured throughout the NYSE interior, and printed environmental materials installed around the exchange to create a unified brand experience for the listing ceremony.

Scope

  • Creative direction support

  • Exterior NYSE banner design

  • Production coordination for large-format installation

  • Interior LED display graphics

  • Environmental print collateral

  • Brand adaptation across multiple formats and scales

Context

  • Roll: GFL Environmental In house Graphic Designer

  • Event: New York Stock Exchange Listing (NYSE: GFL)

  • IPO Size: Approximately $2.25 billion USD

  • Milestone: Largest Canadian IPO at the time

Brand Identity

GFL - Insite

Insite is GFL's employee platform—a single destination for company news, resources, and workplace tools. The identity extends GFL's visual language while giving the platform a recognizable presence of its own.

The custom symbol is built from the leaf found in GFL's master brand and the dot of the lowercase i, forming both the opening character of the wordmark and a standalone icon. Its silhouette subtly echoes the shape of a person, placing the employee at the center of the identity and reinforcing Insite's role as a platform designed around the people who use it.

The system balances familiarity with distinction, creating a flexible mark that scales seamlessly across digital products, internal communications, and branded collateral.

Green For Life Environmental (GFL)

Marketing Collateral

For GFL Environmental, I designed and prepared a series of customer-facing marketing materials that extended the brand across print and large-format applications. The work focused on translating the company's bold visual identity into clear, approachable collateral while maintaining production accuracy across multiple formats.

  • Door hangers

  • Print collateral

  • Large-format environmental graphics

  • Production-ready artwork

  • Print prepress and vendor specifications

  • Brand consistency across multiple formats

  • Novelty Checks